Ps Europe is above all else the result of a deep and thoughtful reflection that we would like to share with you.
“Is it still possible to change our way of thinking, of working, and above all is it possible to redesign our future?”
We think so.
We think that it is possible to realize what has long been baptized as the NEW NATURAL CAPITALISM.
A kind of capitalism inspired by principles and objectives that are profoundly different and divergent from those that have been promoted and sustained up to the present.
A new system that finally does not take the monetary value of natural resources and services provided by ecosystems for granted,
without which some business activities would not exist, just like life itself.
Natural capitalism, in contrast to traditional capitalism, accounts resources and focuses on efficiency to produce more while using less. It redesigns industrial logic based on a model that excludes waste on principle, and therefore also its production, moving the economy towards a continuous flow of value and services, investing in the protection and expansion of existing natural capital.
We truly believe that all of this is not only possible, but above all necessary.
We are perhaps for the first time in the history of humanity living in a phase when an entire generation of individuals is called upon to make decisions and commitments that will have important, profound consequences on the generations that follow.
Therefore, if you think that our ideas and commitment could be a part of your future professional projects, let us know and we would be happy to share them with you.